Carrot Campaign monument, Port Hardy

The sign reads:

"THIS CARROT, MARKING THE NORTHERN END OF THE ISLAND HIGHWAY, IS A SYMBOL OF GOVERNMENT ROAD BUILDING PROMISES, DANGLED IN FRONT OF NORTH ISLAND SETTLERS SINCE 1897. THE SUCCESSFUL LATE 1970?S ?CARROT CAMPAIGN? WAS AIMED AT MAKING THE GOVERNMENT KEEP PROMISES OF A COMPLETED ISLAND HIGHWAY."